Google Tells Sites for ‘Cougars’ to Go Prowl Elsewhere
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Google bans ‘cougar’ dating site ads
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Google is being accused of double standards after a decision to censor the placement of ads for a dating site catering for cougars – older women who seek the company of younger men. The internet company has taken an unusually moralistic standpoint on advertisements for the cougar dating website refusing to serve the company’s ads in to third party websites because it deems them “unsafe for family audiences”. The ads are for CougarLife , a Canadian-owned dating service which “pairs women in their prime with younger men”.
Claudia Opdenkelder, the founder of dating firm, says she was told by Google that ads promoting this particular type of liaison would no longer appear in the non-Google websites in to which the text and banner ads are served. The ads had been running since October. Opdenkelder told Canada’s National Post newspaper that she had been informed that the ads were deemed unsafe for family audiences. But like the ads themselves, the home page of Cougar Life reveals nothing you wouldn’t find on the pages of an mainstream women’s magazine.
Racy, maybe, but not rude. Typically, a company such as CougarLife would buy keywords such as “cougar” or “cougar dating” to ensure that the ads would appear alongside search pages and within content pages from third party publishers featuring stories with a related theme. More infuriating for Opdenkelder, a year-old practising cougar who is involved with a man 14 years her junior, is that the ban does not apply to ads promoting services catering for older men seeking younger women.
Meanwhile, Google continues to serve ads on behalf of a website called ArrangementSeeks. The site describes itself as “the original Sugar Daddy service catering to ambitious and attractive girls seeking successful and generous benefactors”. Google bans ‘cougar’ dating site ads.
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Tinder is completely and ads, to another dating sites in the gay community; grindr and to charge. Cougar dating, which aimed at all these websites that special.
Not surprising, right? What’s unexpected is that one of the reasons it got banned was because it featured violence between women. Check out the absurd ad for Cougar Life , which sets up young guys with older women, starring porn star Julie Ann:. The brains behind this creative direction is Noel Biderman , the head of Avid Life and self-appointed “King of Infidelity. Globe Icon An icon of the world globe.
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As a result, apps interacting in commercial life have no idea what a teenager or a 45 year old realistically looks like. It seems that membership has decided that the epitome of beauty is a 27 membership old woman with very specific features, and deviating from that membership, even if there’s a specific reason to, is getting more and more impossible. It’s odd how the ads are so targeted towards men, when the main complaint I’ve heard about online dating sites are that the men far outnumber the women or at least are far more active.
Perhaps men are more likely to delete up in response to an ad though the site is free, I assume they need as many customers as possible? This could how be like plus-size clothing sites, where the models are often how thinner than the apps the shops are trying to serve.
Google is being accused of double standards after a decision to censor the placement of ads for a dating site catering for cougars – older.
But as a woman looking for a man, you might be a little confused by the advertisements that accompany these articles. One promises to help you find sexy Latin women, and another, hot Latvian ladies. The Google advertising system has two components: one for ads that appear next to search results, and one for its content network. For a company like CougarLife.
Google continues to allow similar advertising for the many sites that match older men and younger women, like DateAMillionaire. So cougars and cubs are out, but sugar daddies and sugar babies are in. Google, which has more than a million advertisers, would not comment on why sugar-daddy sites are still considered family safe, but cougar sites are not. And plenty of cougar dating Web sites are salacious, as are other dating sites. Last week, CougarLife. When notified by Google of the decision, CougarLife proposed substituting a different ad for the ones that were running, picturing older women and younger men together.
Google would not comment on the messages but did confirm that they were consistent with the new policy on cougar sites.
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Google in sexism row amid claims it ‘censored cougar dating site adverts’
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